Under the terms of the acquisitions, Bega was required to stop using the Kraft logo and name on its peanut butter products by the end of 2017. VEGEMITE contains vitamins B1, B2, B3 and folate. The Federal Court of Australia on 1 May upheld Bega’s rights to use the packaging get-up or trade dress associated with its peanut butter products. The court handed down its … BEGA, the BEGA device, the SIMPLY NUTS device, CRUNCH O’METER and NEVER OILY NEVER DRY are trade marks of Bega Cheese Limited. Any personal information collected will be used, disclosed and held in accordance with this information collection statement and our privacy policy. Sweet and salty, with 85% peanuts, you’ll want to … Reese's Peanut Butter Cups are an American candy consisting of a chocolate cup filled with peanut cream, marketed by The Hershey Company.They were created on November 15, 1928 by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey.Reese left his job at The Hershey Company to start his own candy business. 17K likes. With so many options, selecting a healthy peanut butter can be tricky. Bega Cheese now has exclusive rights to use the trademarked yellow label and lid with a blue or red peanut design, depending on the variant of peanut butter. Bega has won the right to use the trademark yellow lids on its peanut butter jars, ending a long-running legal battle with American food giant Kraft. Bega Peanut Butter is a source of protein, vitamin B3 and magnesium and is rich in monounsaturated fats (the good fats!). Peanut Butter Muesli Slice - Duration: 39 seconds. It’s as good as it gets, with Bega Peanut Butter. The issue centred on a dispute about who owns peanut butter’s “trade dress” – ie the distinctive yellow lid, yellow label and other features of the peanut butter jars. VEGEMITE Vegemite. BEGA Peanut Butter Smooth. The all-time classic taste of roasted peanuts in a smooth, velvety spread. Addisons Lawyers has helped Bega Cheese in its win over American food giant Kraft Heinz.. Made with the same recipe in Australia for over 50 years, it’s never oily, never dry with the same taste you’ve always loved! The issue centres on a dispute about who owns peanut butter’s ‘trade dress’ – ie the distinctive yellow lid, yellow label and other features of the peanut butter jars. The principal issue in dispute was who owned the goodwill derived through use of the peanut butter trade dress in Australia (an unregistered common law trade mark) as depicted below: This article reviews how to find a healthy peanut butter and lists 6 of the healthiest choices. 160 views; 1 year ago; 0:39. Bega vs Kraft's peanut butter packaging: it's estimated close to a million dollars has been spent so far in legal arguments over who owns the famous yellow label and lid on Bega peanut butter. Bega Peanut Butter, Port Melbourne, Victoria. By acquiring the Mondelez Australian peanut butter business in 2017, Bega became the rightful owner of the Kraft Jar Design in Australia. Australia's Favourite Peanut Butter has changed its name to BEGA Peanut Butter. Jif is an American brand of peanut butter made by The J.M. If you wish to access or change the information which Bega Cheese Limited holds about you, please call 1800 571 833 or write to Bega Peanut Butter c/o Bega Cheese Limited to submit a request. The ruling gives Bega the right to continue to use its current packaging for its Bega Peanut Butter Smooth and Bega Peanut Butter Crunchy products. The all-time classic taste of roasted peanuts in a smooth, velvety spread. Bega Cheese is an Australian diversified food company with manufacturing sites in New South Wales, Queensland and Victoria. Bega Peanut Butter, Port Melbourne, Victoria. Contact us with questions about products or services. Australian brand Bega has emerged on top in a long-running battle with American food giant Kraft, winning the right to use the trademark yellow lids on its peanut butter jars. NEED INFORMATION? By Kim Berry | 18 November 2020. Bega Peanut Butter – Australia’s favourite peanut butter* is now Australian owned by Bega. 113 views; 1 year ago; 0:16. In July 2017, Bega expanded its portfolio to include some of Australia’s most loved brands and products: Vegemite, ZoOSh and of course, Bega Peanut Butter. Dark Roast Smooth. Available in Smooth or Crunchy, No Added Sugar or Salt, and 100% Nuts. The long running case between Kraft Heinz and Bega Cheese over the trade dress used on peanut butter products has ended with the High Court of Australia ruling Bega has the right to use the current packaging of its smooth and crunchy peanut butter products. BEGA Peanut Butter Smooth. Sweet … Enjoy as part of a … 17K likes. Gluten free and with no artificial colours, flavours or preservatives it’s great anytime; breakfast, lunch or tea! Australian brand Bega has beaten American food giant Kraft in a trademark battle over who gets to use yellow lids on their peanut butter. Bega Peanut Butter Buddha Bowls - Duration: 23 seconds. Australia's Favourite Peanut Butter has changed its name to BEGA Peanut Butter. Bega has done this, and is now using the Bega logo instead of the Kraft one on a … Australia’s Favourite Peanut Butter* based on … 1800 884 886. For over 55 years, the Peanut Butter factory and its staff in Port Melbourne have been dedicated to crafting Australia’s favourite Peanut Butter. BEGA Peanut Butter Crunchy. That’s no accident, because Bega peanut butter was, until recently, Kraft peanut butter. Smucker Company, which purchased the brand from Procter & Gamble in 2001. Bega retains peanut butter packaging rights. After the purchase, Bega ran a series of advertisements letting Australian consumers know that Kraft peanut butter is now Bega peanut butter: “Same recipe, same great taste.Now Aussie owned by Bega”. Thanks in part to World War II, it has become increasingly popular and it's now a dietary staple for many people across the country. info@begafoodservice.com.au. Bega retains peanut butter packaging rights. Bega has also filed a cross-claim against Kraft over its re-entry into the Australian peanut butter market. Bega acquired Mondelez's Australian peanut butter business in 2017 (including all of its assets and goodwill) and started selling peanut butter in Australia under the trade dress shortly thereafter. Aussie food maker Bega Cheese has had a sweeping victory in its David vs Goliath battle with US titan Kraft Heinz over peanut butter. Bega acquired the Australian division of Kraft Foods (known as Mondelez Australia), including the assets and goodwill of the business. The case is due to return to court for an administrative hearing on 10 May. Shares in Bega shot higher following the ruling, suring 5.1 per cent to close at $5.32. In a statement to the ASX (Australian Securities Exchange), Bega Cheese said that it was pleased with the decision, which ruled that Kraft Heinz’s use of similar-looking packaging is misleading or deceptive under Australian law. The long running case between Kraft Heinz and Bega Cheese over the trade dress used on peanut butter products has ended with the High Court of Australia ruling Bega has the right to use the current packaging of its smooth and crunchy peanut butter products. Peanut butter war erupts again as US food giant Kraft fights a decision to make Aussie dairy company the owner of a favourite spread. The dispute began in January 2017 when Bega Cheese purchased Kraft subsidiary Mondelez Australia (formerly called Kraft Foods Limited) and obtained the peanut butter business, assets and goodwill of Mondelez under the deal. BEGA Peanut Butter – Smooth. Topics Bega Cheese has won its High Court battle against US food giant Kraft Heinz over the packaging of its peanut butter. The growth in the popularity of peanut butter in the United States has been phenomenal. Founded as an agricultural cooperative in the town of Bega, New South Wales by their dairy suppliers, it became a public company in 2011 when it listed on the Australian Securities Exchange.Close to half of shares publicly traded are still held by Bega's farmer-suppliers. Reese's generates more than $2 billion in annual sales for … Bega has since also acquired the Kraft factory in Port Melbourne. It’s as good as it gets, with Bega Peanut Butter. By Kim Berry | 16 November 2020. 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