It is SO ON! Popeyes and Chick-fil-A are locked in a fried-chicken feud after Popeyes debuted a new chicken sandwich. The goth-metal rapper calling out Playboi Carti, 8 Timberland collabs to help you survive the brick weather, How Stalley is continuing the push for blue-collar creatives, We hate the cold too! Popeyes' tweet went viral, kicking off a frenzy that led to the chain running out of sandwiches before the end of August. DT: Many tweets are able to gain a lot of attention, but off the internet, how do you determine whether a strategy has been successful? Likewise, they have been introduced to China. Within days of Popeyes' tweet, every … Late-night talk-show hosts joked about it. This worked out alarmingly well for Popeyes. So they don’t necessarily have a strong community behind them who can sway media. 1 on their most popular petition site, Queremos, demand is undeniable! Eight days later, the chain was sold out. Twitter Explodes After Popeyes Announces 'Bring Your Own Bun (BYOB)' Policy to Fight Chicken Sandwich Shortage . Popeyes retweeted the graphic with the caption, “…y’all good?.” ... y’all good? Excitement over the product made Popeyes the center of attention on Twitter. — Popeyes Chicken (@PopeyesChicken) August 19, 2019. Popeyes received more likes and retweets than Chick-fil-A on its tweet and walked away with roughly 25,000 new followers as of Wednesday, Thinknum found. Popeyes Ignited the Chicken Sandwich War 1 Year Ago Today. It only brought attention to the sandwich. Posted: Aug 21, 2019 / 02:51 AM CDT / Updated: Aug 21, 2019 / 03:27 AM CDT. Popeyes responded and tweeted “...y’all good?” The tweet went viral with over 320,000 likes. A lot of trends are taken from black Twitter, and then taken to other platforms (and) brands (and) communities (who) are not black. After Popeyes' initial tweet, Chick-fil-A days later took a subtle dig at them, crowning its version of the chicken sandwich as the "original." Within a week, the sandwich sold out nationwide, prompting the company to relaunch the product two months later. When the numbers started rolling in, that’s when I was like, “Oh, we might have done something here. Wedding photography horror stories that will make you laugh, cry, and love, 5 photographer horror stories that will make your skin crawl, Are sexy audio stories the new wave? by: Jordan Highsmith. Popeyes introduced a new chicken sandwich to its menu last month and jabbed competitor Chick-fil-A on Twitter Monday. The tweet said: “Bun+Chicken+Pickles = all the [heart] for the original.” ... y’all good?” it asked. This conversation happens without us. We noticed that our fans were starting this conversation between us versus Chick-fil-A because they weren’t (supporting the same) values of the company. They’re anti-LGBTQ. Popeyes replied to Chick-fil-A's tweet, saying: "... y'all good?" Celebrities chimed in. Part of this hype can be credited to Angela Brown, … Comic artist, musician, and a funky dude. Copyright 2020 Kulture Hub. All of life’s problems can be solved by buying. One little tweet was all it took for Popeye’s to get the country ramped up in a frenzy. Why do you think Popeyes’ campaign stood out amongst other restaurants online? One little tweet was all it took for Popeye’s to get the country ramped up in a frenzy.Going on to sell 203 million in a year, Popeyes Chicken Sandwich captured the zeitgeist. … y’all good? The louder they kind of got about their stance on anti-LGBTQ, the louder our fans got about how we were the better sandwich because we were without the homophobia. Popeyes' sly show of sympathy for the competition, people were willing to wait in line at the drive thru for over half an hour, only to find their local Popeyes had sold out of chicken sandwiches (via Twitter). tweet at Chick-fil-A on August 19, 2019. Email webmaster[at]dailytexanonline.com, Comments about articles or images? The Popeyes vs. Chick-fil-A rivalry has been one for the books -- and it's only been going on for a few months. In a time when we can’t crowd stores and fight people in line for their sandwiches, it’s nice we can still get them. All images and content ©Texas Student Media. They took something that we as a brand saw (as a) competitive moment and they made it a cultural moment. Popeyes, on the other hand, was uniquely positioned to ruffle feathers for one simple reason: It is threateningly good. This web site is controlled by a third party and is not affiliated with Popeyes or its parent company, Popeyes Louisiana Kitchen Inc. Popeyes received more likes and retweets than Chick-fil-A on its tweet and walked away with roughly 25,000 new followers as of Wednesday, Thinknum found. Popeyes swiftly swooped in after the flub to mock its fast food competitor. Tweet. Popeyes responded, quote-tweeting Chick-fil-A's tweet and adding, "y'all good?" Twitter exploded with likes, retweets, commentary, and memes. Without realizing what weight the tweet that launched their popularity to the stars, Popeye’s asks us: “2020 – Y’all good?”  And in commemoration of its massive popularity, Popeye’s has started a countdown to 2021 in Times Square. And then came the tweet. DT: You recently spoke in California at Brandweek about the Chicken Sandwich Campaign. With two words, the social media team at Austin-based advertising agency GSD&M sent the internet into a frenzy about the new Popeyes chicken sandwich. Selling 3,582 sandwiches in a single store in one day does not lie. There no shortage of videos online battles breaking out because of the coveted menu item. The tweet appeared on the official Popeyes account at 1:58 p.m. “It was 15 minutes of turnaround putting out the tweet that triggered the whole thing,” Mr. Cardinali said. Popeyes' tweet has since been liked almost 300,000 times and garnered over 85,000 comments. "Y'all good?" A Popeyes Chicken Sandwich and a Tactic to Set Off a Twitter Roar “Look at how much attention they’re getting — it’s impressive,” the executive editor of a trade magazine said. Chick … They also prompted Popeyes to defend itself and their fans to join in the fray. "Y'all good?" Popeyes' tweet has since been liked almost 300,000 times and garnered over 85,000 comments. Y’all good? (Another) point we made was that black Twitter made this pop. Popeyes spent two years developing its $4 chicken sandwich. AB: Tweets and social don’t always translate to sales. We weighed heavily on that because a lot of times black Twitter does not get the credit they deserve for all the moments that they make happen. Whatever you think, it seems as if the world will forever have a special love for the Popeyes Chicken Sandwich. Popeyes and Chick-fil-A are locked in a fried-chicken feud after Popeyes debuted a new chicken sandwich. As a result, the sandwich wars began. The interaction caught people’s attention and went viral. On Monday, Popeyes responded "y'all good… On August 19, Chick-fil-A threw a subtle jab at Popeyes in response to its new nationwide chicken sandwich, one made of the same ingredients as Chick-fil-A’s chicken sandwich. The chain posted the viral "... y'all good?" Going on to sell 203 million in a year, Popeyes Chicken Sandwich captured the zeitgeist. Popeyes and Chick-Fil-A start Twitter war over who has the better chicken sandwich Local News. Trending News Take a short trip back in time with me to Aug. 12, last Monday. The tweet’s laid-back tone and southern twang stood in contrast to Chik-Fil-A’s conventional attitude. Communications major and philosophy minor at Pace University. BIRMINGHAM, Ala. (WIAT) — Faces were glued to their phones Monday afternoon after Popeye’s took a slight jab at Chick-Fil-A on Twitter. When Chick-Fil-A sent out that Tweet, it backfired. Within a week, the sandwich sold out nationwide, prompting the company to relaunch the product two months later. The chain posted the viral "... y'all good?" Daily Texan: For a time, there seemed to be a chicken sandwich war occurring on social media. The sandwich wars waged on Twitter began Aug. 19, when Chick-fil-A appeared to take a jab at the new sandwich that Popeyes had begun offering. This is the formula that equals one insecurity-ridden tweet.” Popeyes took the moment to send a tweet of its own, calling out Chick-fil-A in a subtle way. You have Chick-fil-A, who is known to be more conservative. Brown sat down with The Daily Texan to discuss her experience working on the twitter account. Wendy's is the undisputed queen when it comes to spicy chicken in the fast-food arena, which, thanks to some recent petitioning from Chance the Rapper, is back on their menu. On Monday, Popeyes responded "y'all good?" At its peak, between August 17 and September 1st of 2019, 338,000 online conversations sprung up concerning the ‘wich. The message is simple: the rest of this year may be dim, but the sandwiches are still here for our comfort. For us, clearly, our performance blew any goals they had in mind out of the water. And then came the tweet. Popeyes lovers, who had already been rallying around the new sandwich online, quickly labeled the tweet a subtweet. Popeyes introduced a new chicken sandwich to its menu last month and jabbed competitor Chick-fil-A on Twitter Monday. Questions about the site? In response, Popeyes tweeted simply, “…y’all good?” It was the tweet read ’round the world. And while we thought the feud was finally dying down (i.e. Canada has just recently tested out the chicken sandwiches in their locations. Popeyes celebrates one year of chicken sandwich craze, The Advocate Daily Podcast interviews abolitionist Brea Baker, Celebrities are humans too: Inside the minds of superfans and stans, Who is Mario Judah? AB: I think the extra power we had was that our campaign pretty much had the full force of black Twitter behind it. “Y’all good?”. Case in point -- Chick-fil-A tweets a pretty nondescript tweet about its sandwiches reading simply, "Bun + Chicken + Pickles = all the [heart] for the original." And just like that, the so-called “Chicken Sandwich Wars” had begun. You have to have an agreement with the client to figure out, “What does success look like for them?” And then (determine) how you incorporate what you’re doing into that. The week after the tweet, Popeyes increased its market share 30% (Restaurant Business Online)—the largest QSR market share increase ever tracked by analytics firm Sense360. Just curious about the hype? On August 19, 2019, one week after Popeyes’ Chicken Sandwich launch, Chick-fil-A tweeted a not-so-thinly-veiled nudge at its rival, saying “Bun + Chicken + Pickles = all the [heart emoji] for the original.” In response, Popeyes tweeted simply, “…y’all good?” It was the tweet read ’round the world. — Popeyes Chicken (@PopeyesChicken) August 19, 2019 Of course, the social media debate has ruffled some feathers and prompted other fast-food brands to weigh in. On August 19, 2019, #TheChickening came home to roost when the Popeyes Chicken Twitter account tweeted two simple words in response to Chick-fil-A: “Y’all good?” Advertisement Naturally, we all wanted to know the face(s) behind such a tweet. We wanted to make sure that the buzz didn’t just happen on Twitter, that it also translated into sales. Wendy's decided to join in, too, throwing in a little shade of their own at both Chick-fil-A and Popeyes. The tweet went viral and Popeyes chains were scrambling to serve up as many sandwiches as possible. We didn’t create it. That singular tweet had more than 320,000 likes and Popeyes earned 8 billion impressions, worth $87 million. We need to do better,” read one tweet. The fried chicken chain had 107,229 followers as of Aug. 18, compared to Chick-fil-A’s 1,026,039, according to data from Thinknum. the Popeyes tweet read, in response to a Chick-fil-A tweet … I really don’t think that’s happened (before). tweet at Chick-fil-A on August 19, 2019. AB: The hype was organic. The tweet appeared on the official Popeyes account at 1:58 p.m. “It was 15 minutes of turnaround putting out the tweet that triggered the whole thing,” Mr. Cardinali said. Understandably, Chick-fil-A’s timely tweet at the release of this new sandwich sparked a debate. read the Aug. 19 tweet, a response to a Chick-fil-A post hyping its own chicken sandwich. AB: We look at our social performance report every month. Email editor[at]dailytexanonline.com, Q&A: ‘...y’all good?’: The social media strategist behind the viral Popeye’s chicken sandwich tweet. Neither is bad, but neither is as good as the Popeyes sandwich. The product is good, but the brand is not as favored among people. For one, it’s the crunchiest, crispiest fast-food chicken sandwich out there. Site design ©2011-2020 Texas Student Media. The Daily Texan does not guarantee their accuracy. Chick-fil-A, feeling the heat from us as a competitor, led to the insecure sub tweet. So when we tweeted this, we were like, “Let’s see if it outdoes our best-performing tweet. Sandwich sales were 16 times more than projected (Forbes), which led to Popeyes selling out of their 10-week sandwich supply in eight days (internal data). All RIGHTS RESERVED. Previously an underdog in the fast-food game, their sandwich bumped them up a few ranks. And then it introduced the product in August of last year to little fanfare, though tests were successful. Popeyes quote-tweeted the tweet, adding: "... y'all good?" "Y'all good?" With social media being as powerful as it is now, the positioning that people and brands take (can) help sell our product. ... y’all good? Popeyes had only about 100,000 Twitter followers before the fight began. That singular tweet had more than 320,000 likes and Popeyes earned 8 billion impressions, worth $87 million. Popeyes retweeted Chik-Fil-A’s tweet with a simple, concise two-word reply, “…y’all good?” expressing concern for its competitor. And then it introduced the product in August of last year to little fanfare, though tests were successful. Wendy's is the undisputed queen when it comes to spicy chicken in the fast-food arena, which, thanks to some recent petitioning from Chance the Rapper, is back on their menu. Because word travels fast in the digital age (one might even say instant), other countries have taken an interest. the Popeyes tweet read, in response to a Chick-fil-A tweet that read, "Bun + Chicken + Pickles = all the <3 for the original." Being most popular in Texas, more sandwiches have been sold there than anywhere else! "Y'all good?" In a tweet tagging Chick-fil-A on Thursday, Popeyes said, “seriously... y’all good?” Chick-fil-A did not respond to the chirp from the rival poultry purveyor. Popeyes replied “…y ’all good?” and the rest is history. https://t.co/lPaTFXfnyP — Popeyes Chicken (@PopeyesChicken) August 19, 2019 What were the major points you shared with the audience? Popeyes responded with a perfectly on-brand “...y’all good?” Social media loved it: Black Twitter made memes, celebrities posted without getting paid, talk show hosts joked, lines wrapped around the block and Popeyes started selling more than a thousand chicken sandwiches a day. — Popeyes Chicken (@PopeyesChicken) August 19, 2019 Of course, the social media debate has ruffled some feathers and prompted other fast-food brands to weigh in. After Popeyes released their chicken sandwich, Chick-fil-A, the self-proclaimed inventor of the chicken sandwich, was quick to tweet a passive aggressive response, to which Popeyes responded, “…Y’all Good?” Hilarious, simple — and brilliant. With Brazil voting the sandwich No. DT: What was your response when you realized the tweet had gone viral? By Jeanine Marie Russaw On 9/12/19 … Eight days later, the chain was sold out. Going on to sell 203 million in a year, Popeyes Chicken Sandwich captured the zeitgeist. Who are the creatives behind Future’s most toxic moments? Really, just two words. The Chicken War between Chick-fil-A and Popeyes is still waging on social media y'all, and the only thing known for sure at this point is that Twitter has jokes. The battle between the two chicken sandwiches has been a major topic of discussion on social media over the last week. These tags are automatically generated. Dipsea is turning women on, Barry Jenkins proves a career as a Black director is more than possible, Why Loyalty Above All is the next great thing in sports and entertainment, Survival of the flyest: Black-owned boutique talks outlasting the pandemic. A mid the butterfly effect of Popeyes’ seemingly-inconsequential Twitter roast, the fried chicken chain has yet to comment on anything other than its chicken breast shortfalls, though the “Y’all good?” tweet that started it all was arguably less direct. The Chicken Sandwich Wars Began. "Y'all good?" In the midst of the hype, Chick-fil-A tweeted, “Bun + Chicken + Pickles = all the (heart) for the original.” Popeyes responded and tweeted “...y’all good?” The tweet went viral with over 320,000 likes. Popeyes responded: "Y'all good?" Popeyes responded with a perfectly on-brand “...y’all good?” Social media loved it: Black Twitter made memes, celebrities posted without getting paid, talk show hosts joked, lines wrapped around the block and Popeyes started selling more than a thousand chicken sandwiches a day. Here's How It's Celebrating. Advertisement In a tweet tagging Chick-fil-A on Thursday, Popeyes said, “seriously... y’all good?” Are you a fan? Cali raised, NY based writer. We’ll measure what’s doing well on each platform and lean more into whatever content is performing the best. After "y'all good?" The tweet, which garnered over 300,000 likes, enabled Popeyes to earn 8 billion impressions on social media, which is worth about $87 million. 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